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How Scent Works: Smell, the Brain and the Placebo Question

How smell signals reach the brain, what trials suggest about aroma and mood, why expectation and placebo effects are hard to separate, and why blinding a scent trial is difficult.

Content last updated . This page has not been medically reviewed.

Safety first. Natural products can cause side effects and interact with medicines. Read essential oil safety before you use anything on this page.

The question. When a scent seems to calm or wake someone up, is the cause the chemistry of the oil, the brain's response to smell, or the person's expectation? The research we read suggests the answer is probably a mix, and that expectation is hard to separate out. This page describes research only. It is not advice to use any oil.

How smell reaches the brain

A review of the olfactory (smell) system describes odor molecules touching the first smell nerve cells in the nose. From there, signals pass through the olfactory bulb and onward to deeper brain areas, including the amygdala and hippocampus, which are also involved in emotion. [1] The same review says odors can change mood, thinking and behavior and describes brain structures shared by smell and emotion. [1]

That is a description of anatomy. It shows why a link between smell and feeling is plausible. It does not show that any particular essential oil treats a condition.

What research shows about aroma and mood

  • Reviewed experiments. A systematic review of experiments on smell and mood, body measures and behavior analyzed 18 studies that met strict criteria. It found credible evidence that odors can affect mood, physiology and behavior, and judged a psychological explanation to fit the data better than a pharmacological one. [2]
  • Lemon versus lavender in healthy adults. In a randomized trial of 56 healthy people, lemon oil raised positive mood compared with water and lavender, whether or not people had been told what to expect. Odors did not reliably change cortisol, heart rate, blood pressure or pain ratings. [3] This is a small trial in healthy volunteers, so it cannot show what happens in a clinical setting.
  • Rosemary and lavender and thinking tasks. In a trial of 144 healthy adults, participants were not told the true aim until testing ended. Lavender was linked to poorer working memory and slower reaction times, and rosemary to better overall memory quality but slower memory speed, compared with no odor. [4]

Evidence label for all three: preliminary human research in healthy volunteers, not evidence of clinical benefit.

The placebo and expectation question

A placebo effect happens when a person improves, or feels they do, because they expect to. Several trials we read tested this for scents.

QuestionWhat the source foundStrength of evidence
Does telling people a scent is relaxing change the result?In 90 undergraduate women, heart rate and skin conductance followed the suggestion (relaxing or stimulating) given with the odor. The authors concluded expectations play a significant role. [5]Small experiment; promising but limited
Is it the lavender or the belief?In a double-blind trial of 96 healthy women, lavender aroma had no effect on skin conductance during relaxation, but the instruction given about the aroma did. The authors said earlier findings may reflect expectancy bias. [6]Small experiment; mixed with other trials
Do expectations predict how alert people feel?In 33 adults exposed to rosemary, lavender and eucalyptus, expectations predicted changes in alertness for rosemary and lavender but had no effect on heart or blood pressure measures. [7]Small experiment

These studies do not show that essential oils have no effect. They show that expectation can produce changes on its own, and that a scent trial has to account for it.

Why blinding scent trials is hard

In a drug trial, a sugar pill looks like the real pill. A smell is different: people can usually tell a lavender scent from no scent, and often from a placebo scent. The trial authors we read point to this problem:

  • One group wrote that failure to use adequate placebos, proper blinding, objective measures, or screening of prior beliefs means many earlier findings could reflect expectancy bias. [6]
  • A Cochrane review of aromatherapy in dementia only included trials that compared aromatherapy with placebo aromatherapy or usual care. Many of its trials were small, and it found no convincing evidence of benefit. [8]
  • An overview of systematic reviews called most of the reviews it found poor in methodological quality. [9]

Many trials also rely on self-reported anxiety, pain or sleep. If a person knows which scent they are smelling, those ratings can be shaped by expectation.

Frequently asked questions

Is aromatherapy just a placebo?

The research we read does not say that. A systematic review found credible evidence that odors affect mood, physiology and behavior, and several experiments show expectation also plays a role. [2] [5] Separating the two is difficult.

Why does smell affect emotion?

A review describes shared brain structures for smell and emotion, including the amygdala and hippocampus. [1] That explains why a link is plausible, not whether an oil treats a condition.

Can you do a proper blind trial with a scent?

It is difficult because people can smell the difference. Trial authors have called inadequate placebos and blinding a weakness of earlier work. [6]

Does lavender always relax people?

No. A trial of healthy adults found lavender linked to poorer working memory and slower reaction times, and another found no effect of lavender aroma on skin conductance. [4] [6]

Does a pleasant scent make an oil safe?

No. The FDA says "natural" does not mean safe and that many plants contain materials that can irritate or cause allergic reactions on the skin. [11]

More details: evidence, limits and cautions

The details behind this page: cautions, limits of the evidence and where sources disagree. Open any note to read it.

Limits and what is not known
  • We did not find a source we could read that explains, for a particular essential oil, which part of the effect is due to chemistry and which to expectation. Proper evidence not found. We searched PubMed for aromatherapy and expectation or placebo studies on 2026-10-23.
  • Effects in healthy students may differ from effects in patients.
  • Inhaled scent trials cannot be applied to massage, skin products or oral products. They are different exposures.
Safety and who should ask a clinician

A scent being pleasant does not make an oil safe. Strong scents can bother people with asthma, and some oils can irritate skin or cause allergy. Do not swallow essential oils: for example, tea tree oil taken by mouth can cause confusion, unsteadiness and coma. [10] If someone has swallowed one, call Poison Help at 1-800-222-1222 (US), or 911 for collapse, a seizure or trouble breathing. See essential oil safety and urgent help after poisoning. For medicines, pregnancy and surgery questions, ask a pharmacist or clinician; see medicine interactions.

For the wider evidence picture, see Essential oil research and evidence and human clinical studies.

References
  1. Soudry Y, Lemogne C, Malinvaud D, Consoli SM, Bonfils P. Olfactory system and emotion: common substrates. Eur Ann Otorhinolaryngol Head Neck Dis. 2011;128(1):18-23 (abstract read). Read 2026-10-23.
  2. Herz RS. Aromatherapy facts and fictions: a scientific analysis of olfactory effects on mood, physiology and behavior. Int J Neurosci. 2009;119(2):263-290 (abstract read). Read 2026-10-23.
  3. Kiecolt-Glaser JK, Graham JE, Malarkey WB, et al. Olfactory influences on mood and autonomic, endocrine, and immune function. Psychoneuroendocrinology. 2008;33(3):328-339 (abstract read). Read 2026-10-23.
  4. Moss M, Cook J, Wesnes K, Duckett P. Aromas of rosemary and lavender essential oils differentially affect cognition and mood in healthy adults. Int J Neurosci. 2003;113(1):15-38 (abstract read). Read 2026-10-23.
  5. Campenni CE, Crawley EJ, Meier ME. Role of suggestion in odor-induced mood change. Psychol Rep. 2004;94(3 Pt 2):1127-1136 (abstract read). Read 2026-10-23.
  6. Howard S, Hughes BM. Expectancies, not aroma, explain impact of lavender aromatherapy on psychophysiological indices of relaxation in young healthy women. Br J Health Psychol. 2008;13(Pt 4):603-617 (abstract read). Read 2026-10-23.
  7. Köteles F, Babulka P. Role of expectations and pleasantness of essential oils in their acute effects. Acta Physiol Hung. 2014;101(3):329-340 (abstract read). Read 2026-10-23.
  8. Ball EL, Owen-Booth B, Gray A, et al. Aromatherapy for dementia. Cochrane Database Syst Rev. 2020;8:CD003150 (abstract read). Read 2026-10-23.
  9. Lee MS, Choi J, Posadzki P, Ernst E. Aromatherapy for health care: an overview of systematic reviews. Maturitas. 2012;71(3):257-260 (abstract read). Read 2026-10-23.
  10. National Center for Complementary and Integrative Health (NIH). Tea Tree Oil: Usefulness and Safety. Page last updated April 2025. Read 2026-10-23.
  11. U.S. Food and Drug Administration. Aromatherapy. Content current as of 09/08/2023. Read 2026-10-23.
Education, not medical advice. This page is for general information. It does not diagnose or treat any condition and is not a substitute for care from a qualified health professional. Natural does not automatically mean safe. Ask a clinician or pharmacist before changing your care, especially if you take medication, are pregnant or breastfeeding, or have a health condition.